UK Games Expo is the closest thing we have in the UK to GenCon. It is immense. It covers all board games, wargames, tabletop games and card games.  There are costume events, seminars, tournaments, trade halls bring and buy and, of course, roleplaying games.

We had a complete suite allocated to us for Pathfinder and it ran throughout the event from Friday to Sunday with 10 or 12 tables per slot over Saturday and Sunday. We recruited a lot of new players at the tables and handed out around 30 new Pathfinder Society numbers. It was an excellent chance to network with players from all over the country. 

Paizo's Senior Developer, John Compton was a great asset and he played and GM'ed and chatted to our players. Big thanks to John. Paizo's Marketing Manager, Jenny Bendel, came across too to take a look at the event and meet with the organisers.